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A sense of purpose is essential for individual and organizational success from "summary" of Drive by Daniel H. Pink
In the quest for success, whether at the individual or organizational level, one factor emerges as paramount: a sense of purpose. This deep-rooted motivation goes beyond mere extrinsic rewards or incentives. It taps into an individual's intrinsic desires and values, propelling them towards meaningful goals. When individuals have a clear sense of purpose, they are more likely to be engaged, motivated, and persistent in their pursuits. Organizations that prioritize purpose over profit recognize the transformative power it holds. By aligning their employees' work with a larger mission, they inspire a sense of belonging and contribution. This intrinsic motivation leads to higher levels of job satisfaction, creativity, and innovation. As a result, organizations that foster a sense of purpose among their employees often outperform their competitors and achieve ...
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