Summary of Good to Great

Good to Great is a business book written by Jim Collins in 2001 and is one of the best-selling business books of all time. It is based on a five-year research project where Collins and his team studied the histories of 28 companies to identify the factors that allowed some to make the leap from mediocrity to greatness. The book identifies the factors necessary for a company to make the transition from being just good to becoming truly great. It covers topics such as selecting the right people, setting the right goals and creating the right culture. It also emphasizes the importance of avoiding the pitfalls of complacency and arrogance. Ultimately, the goal of the book is to provide readers with a roadmap on how to achieve greatness in their business.